Event Details
Given the current times, a different customer has emerged with new behaviors and decision-making criteria. Constant disruption and COVID-19 have created a rapid shift in how consumers view their world, forcing all sectors to reconsider their business models, capital structure, and routes to market.
The lockdown has had a profound and radical impact on how people live and behave, now and into the future. The consumer you must market your business to in 2021 is not the same consumer you targeted a decade ago — they're not even the same consumer you appealed to just over a year ago.
Just as rapid as the changes have been, so must be the responses in how firms approach their markets. Join us in as we discuss how businesses are reacting to the new consumer mindset.
* For any enquires please contact the AmCham Programming and Events Team at pe@amcham.com.sg.
* Cancellation Policy: No refunds will be provided for cancellations. Replacements will be accepted.
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For eligible members of the Singapore Business Federation (SBF), this Business Growth activity qualifies for support under the SBF Rising in Support of Enterprises (RISE) Programme. Find out more here.
