Building Brand Resilience in an Age of Disruption

Event Details

In light of ongoing economic uncertainty, businesses are being more cautious with their spending and are looking to pull back on advertising and media campaigns. Brands are now considering how they can navigate and weather the economic storms ahead and stay front of mind among consumers amidst constrained resources. At the same time, they must also keep an eye out for opportunities for brand building and positioning efforts.

Join our distinguished panel of branding and marketing practitioners as they share their insights and expertise on building a strong brand identity while grappling with a changing budget. From developing a consistent brand strategy to crafting a compelling brand story, our panelists will offer practical tips and strategies for businesses and entrepreneurs looking to make the most of their current resources to maintain a distinctive brand image and preserve critical consumer reach.

Agenda:

12:15pm-12:30pm: Registration & Pre-Event Networking (Lunch provided)

12:30pm: Start of Event

12:30pm-1:10pm: Panel Discussion

1:10pm-1:30pm: Audience Q&A

Please note the following details:

The event is held under the Chatham House Rule https://www.chathamhouse.org/about-us/chatham-house-rule
Images from the event may be used for AmCham Singapore's post-event information, marketing and promotional purposes.
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* For any enquiries please contact the AmCham Programming and Events Team at pe@amcham.com.sg.

* Cancellation Policy: You may request to cancel your registration 5 working days or more prior to the event date. Full payment will be required for any cancellations or no shows thereafter. Replacements will be accepted.

Speakers

Sarada Chellam

General Manager, Singapore at Sandpiper

Jason Leow

Vice Chair and Head of APAC at Edelman Smithfield

Arundhati Saha

Director of Strategic Advisory at PRecious Communications

Jeremy Seow

Regional Chief Operating Officer + Head of Client Experience at Allison + Partners Asia Pacific

Sarada specialises in brand communications and provides strategic counsel for clients working across a range of industries. She has 20 years of experience as a PR practitioner and journalist and was previously Senior Vice President with global PR firm in Singapore for almost 10 years.

Her experience includes integrated communications work with hotels, airlines, airports as well as consumer and healthcare brands such as AstraZeneca, as Accor, Boeing, HomeAway and The Ascott Limited.

Sarada also regularly conducts media and crisis training programmes with clients across the region and has trained over 100 senior executives in the travel and hospitality industry across China, Malaysia, Singapore, Thailand, Indonesia, Dubai and Sri Lanka. She began her career as a broadcast journalist with Bloomberg TV in Kuala Lumpur, Malaysia.

A 25-year veteran in media and communications, he advises senior executives, C-suites and board members across the Asia Pacific region on transaction communications, investor relations, and corporate brand and reputation. Jason has extensive experience in change and crisis communications, as well as media relations, having worked in Shell and the Wall Street Journal. Prior to joining Edelman, he was Managing Director of Corporate Affairs and Communications at GIC, Singapore’s sovereign wealth fund, where he also led ESG communications. He has held positions in London, New York, Beijing, Shanghai and Singapore.

A new specialist practice, Edelman Financial Communications APAC provides solutions to clients’ long-term and most pressing communications and reputation challenges. By providing reputation strategies and communications support, strengthening sustainability communications and working through special situations, including crises and leadership transitions, Edelman Financial Communications works to enhance clients’ enterprise value, reputation and public trust.

An innate curiosity for words paved the way for a career, where Arun has the opportunity to create influence, build brands and manage reputation. Journalist, PR practitioner, corporate and marketing communications professional – these are the variety of hats that she has donned in the last 19 years. An outcome-oriented leader with a proven track record in regional corporate communications, B2B and B2C PR strategy, and execution with over 19 years of experience, Arun has worked on brands like Canon, Palo Alto Networks Nespresso and led the regional marketing communications strategy for global networks like Omnicom Media Group and Havas. As the technology practice leader at Precious Communications, Arun manages a diverse portfolio of clients, and a high-calibre team to deliver effective communications strategies that help organisations deliver on their business and brand objectives.

Sponsors and Partners

AmCham Member

Employees in member company and part of the membership roster

Price includes lunch

Member PriceS$20

Member Company

Employees in member company but not in the membership roster

Price includes lunch

Standard PriceS$20

Non-Member

Attendees that are not part of a member company and/or the membership roster

Price includes lunch

Standard PriceS$30

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The American Chamber of Commerce in Singapore

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