Experts estimate that the average person living in a city today encounters between 6,000 to 10,000 brand messages per day. Corporations and brands are competing in a saturated digital content landscape to bring their messaging to consumers. To thrive, rather than drown in a sea of content, brands must rethink how they are placing the customer at the center of their business.
Customer centricity was already a growing trend before the pandemic, but it is now a critical pillar of marketing in the new normal. However, customer-centric strategies are far more difficult than it appears. Placing the customer at the center requires understanding beyond just their wants or needs, but also their dreams, their goals, their current emotions, and more. Organizations who aim to build genuine connections with their customers are seeing success in their efforts, as this fosters a relationship with the consumer founded on trust and integrity.
Join AmCham as our panel of experts discuss the latest marketing trends in the COVID-19 era and share ideas on how to break through the clutter by humanizing your brand for greater authenticity. Learn how to cut through the noise, and have your message heard!