Discover how to transform from a traditional to a digitally driven organization based on DBS Bank's success.
DBS's digital transformation has been recognized by Harvard Business Review as one of the top ten of the past decade. Its inspirational journey also led to DBS being named the world's best bank, receiving the prestigious banking award five years in a row.
World's Best Bank provides you with a strategic guide to leveraging digitalization that leads to better experiences for your customers and employees. It's based on exclusive interviews of DBS C-suite conducted by the author.
Specifically, the book tells how DBS Bank made banking "invisible" to its customers through technology. In conveying DBS's journey, it weaves in customer requirements, business needs, and technology opportunities that provide direction for your own digital journey. You will discover hard-won insights, proven practices, provocative questions, and relevant anecdotes you can apply immediately.
World's Best Bank explains how DBS, under the stewardship of CEO Piyush Gupta, adopted three strategic waves over 11 years. It reveals how the bank has leveraged new technologies, became customer-obsessed and transformed its company culture.
World's Best Bank initially describes the Asia Wave that laid the groundwork for the Digital Wave, the central core of this strategic guide. You will discover:
• How the bank's digital purpose aligned and inspired every employee
• Why customer journey mapping is at the core of everything DBS does
• How the technology architecture transformed with DevOps, agile and GANDALF
• How the bank adopted a data-driven culture
• How digital operating principles created a learning organization and transformed the bank
• How nurturing digital customers brought in twice the income
• How ecosystems were designed—even enabling customers to buy cars on the bank's website!
Following the Digital Wave came the Sustainability Wave, which addresses issues of inequality and the future of our planet. You will also learn from the bank's rapid response to customers' and employees' needs when the COVID-19 pandemic struck.
World's Best Bank is not only about implementing a digital strategy; it's a rallying call for an industry revolution told through a strategic guide on how you can succeed in your digitalization journey.
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