Event Details
Whether you have a business in ideation, ready for launch or pursuing growth, 'Not Another Marketing Textbook' presents readers with a mentor between the book covers. Author Christina Lim has provided no-frill perspectives to demystify complex marketing concepts and jargons.
'Not Another Marketing Textbook' advocates shifting perspectives from 'doing marketing' towards 'driving businesses'. The pages are filled with personal stories, practical advice and examples that show, not just tell, the useful fundamentals towards building your launch, customer acquisition and growth strategies. The chapters are building blocks for business owners and entrepreneurs to develop their own plans and hit the ground running.
Join Christina as she shares anecdotes and discoveries as a marketer turned business leader, and eventually as a startup mentor/advisor. Inspired by the commonly asked questions by early-stage start-ups, Christina will also speak on some of the common challenges encountered by businesses as they go through different stages of evolution, and what they should prioritize on.
Please note the following details:
- The event is held under the Chatham House Rule https://www.chathamhouse.org/about-us/chatham-house-ruleโโโโโโโโโ
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* For any enquiries please contact the AmCham Programming and Events Team at pe@amcham.com.sg.
