Event Details
In today's diverse marketplace, multiple generations coexist as consumers, each with distinct preferences, values, and expectations. Crafting marketing messages that connect across age groups is more complexโand more essentialโthan ever. Whether you're speaking to Baby Boomers, Gen X, Millennials, Gen Z, or Gen Alpha, understanding what makes each generation tick is the key to driving engagement and building loyalty across age groups.
In this session, we'll explore:
- The generational divide and uncover the unique communication styles, media habits, and values from traditionalists to digital natives.
- Tailoring your messaging to create campaigns that resonate across generations without losing authenticity or alienating your audience.
- The influence of generational preferences on online engagement and the strategic role of digital and social platforms.
- Real-world case studies of brands that have successfully bridged the generational gap with innovative, multi-generational campaigns.
Join AmChamSG as our panel of experts share actionable strategies and forward-thinking insights to help you design marketing campaigns that not only stand out but foster meaningful connections across the generations.
Please note the following details:
- The event is held under the Chatham House Rule https://www.chathamhouse.org/about-us/chatham-house-ruleโโโโโโโโโโโโโโโโโโโโโ
- Images from the event may be used for AmCham Singapore's post-event information, marketing and promotional purposes.
- The personal information provided to us will only be used for event registration and administration.
By registering for this event, you agree and consent to the above.
* For any enquiries please contact the AmCham Programming and Events Team at pe@amcham.com.sg.
