Established in 1973, The American Chamber of Commerce in Singapore (AmCham Singapore) is the premier business association for international businesses seeking to establish or expand their presence in Southeast Asia.
As the largest and most active chamber in the region, it serves as a cornerstone for over 600 companies and over 6,000 members. For 50 years, AmCham Singapore has a commitment to advocacy, business insights, and connections while being a powerful voice for the business community. With its diverse membership base, it is dedicated to supporting businesses to strive for excellence in this dynamic and thriving region.
Find out more about us at https://amcham.com.sg/about-amcham.
Fact is, we are all marketers. We are selling our own brand or the brands and services of the companies we work for. The last couple of years has disrupted the world we are familiar with, and the traditional way marketers carry out their roles. And that's a great thing. Because now, you've been given a brand new chance to tear down what's not working, revamp what's broken and reset our brand strategy for the better.
Join AmCham for an engaging session with Uma Rudd Chia, Executive Creative Director and Co-founder of KVUR, a boutique advertising agency specializing in helping brands succeed in this new post-pandemic frontier. She will take you on a tour of this new frontier and give you examples and strategies on how to succeed here.
During this session you will:
Take a roller coaster tour of Web 3.0 aka the Metaverse with examples of how brands are revolutionizing their identity in the place
Understand the power of immersive brand experiences beyond the 5 senses
Get a quick introduction to the future consumer, explore their playing field and understand how their needs are completely different from Gen X and Y
Don't miss this chance to pick up new tools to reinvent yourself and your brand, to be relevant and effective in this new world.